Red Sea Hotels

A showcase for the finest hotels in Egypt

Image for Red Sea Hotels

A media-rich and flexible showcase

When it came time to replace a 10 year old site with a new multi-lingual and highly flexible showcase for some of Egypt's finest hotels, we had to design and build a site that was able to cope with their extensive media library for each hotel as well as ensure that the site could be easily translated for their international visitors.

Red Sea Hotels are one of the leading specialist holiday companies in Egypt and their unique approach to creating luxurious experiences is to build their own hotels - ensuring the highest standards possible for their guests. They needed a refreshed website to showcase this to their international audience. 

The brief

With literally hundreds of general, room and restaurant photos as well as video media, each hotel is a real feature and for a small website, the focus was putting that content within each reach of visitors enabling quick research to be done and send them to the Red Sea Hotels team to help complete their booking. 

The secondary goal of the site was to update the content and layout to finally be responsive and enable customers to research their choices and increase engagement on smaller screen devices. 

Deliverables:

  • Complete rebuild of the website in Umbraco V7
  • Multi-lingual content management 
  • Optimisation of CMS for management of significant media library for editors
  • Bold new brand colour palette and design 
Red Sea Hotels website layout designs

Iterating the design and sketching ideas on paper and in Affinity Designer.

Results

Red Sea Hotels now have a significantly improved look and feel to their site leading to increased customer engagement thanks to the improvements in how we manage their media library and content. In addition to this, the ability to create flexible and re-orderable marketing content adds to the ability to highlight certain features of a resort or hotel much better.

We're thrilled to finally see this update go live and see visitors engaging much more with the content than ever. 

We’ve seen big and sustained growth in users and engagement since we launched, and we’ve more than doubled our mobile sessions

We needed to update our website to give a strong visual presentation for our hotels, better SEO performance, and to help us tailor content for our international markets.

Offroadcode did an excellent job of translating our brief into a modern, vibrant and responsive design, with an easy-to-use back end and integrated translation tools. The whole process was really smooth and we’ve had great support throughout.

Grahame Gorie - Head of Marketing Red Sea Hotels

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Got a project you'd like to chat about?

We're here to help you - From design to Umbraco development (we won an award for that 👍) or whether you just need technical advice - drop us a line below and we'll be in touch.