James has been at Offroadcode since 2009 and works on a wide range of projects for our clients.
What do you do at Offroadcode?
My title is Creative Director but in a small team that means it's a broad role so I have a hands-on part in everything from initial client meetings and briefing all the way through design and front end development where I write all our HTML & CSS then onto testing ready for deployment.
It's also my turn to wash up the dishes on a Friday!
Favourite project you've worked on?
I've really enjoyed the ongoing evolution of our Cutting Edge Knives business. It's a standalone company we built from scratch and it gives us a great playground for testing ideas as well as making real money.
What would your dream client or project be?
Working with travel companies is always a great challenge. Travel is an incredibly complex product but it's one where improvements can always be made using data to test and inform decisions in the design and development process. As a company we've got vast experience working with travel/holiday companies and that's not an accident.