We like to avoid commiting to an idea too early. That's why it's always helpful starting a design on a whiteboard. It's quick and disposable when you need to make changes and we often find that standing in front of the board makes the ideas flow better than being hunched over a computer or notepad.
One of our aims when designing this site was making a switch from "the old way" of designing to embrace a more flexible, content first workflow and to experiment with responsive design on a complex and visually rich site.Read about our design process
We now use the wonderful Trello for project management but for this project we kept it simple and manage our jobs using a Kanban system where we move tickets along to a regular release date once a week or fortnight.
Cutting Edge Knives is a bootstrapped business so time and resource must be used efficiently. Keeping things simple allows us to do that.
It allowed us to test our ideas and ultimately settle on something stable but still distinctive.
We took time to experiment with several layouts and combined with whiteboard sketches, HTML prototyping and quick release cycles we were able to have a functional version of the site up and running in less than a week because we only sell a small range of products, we were able to build HTML templates and take payments with PayPal quickly.
Selling product early was key, while our early designs didn't have the refinement it was important that sales start rolling in quickly from day one.
Cutting Edge Knives has had some wonderful feedback from both the design community and most importantly, our customers who are searching for and buying our products. Once a site is up and running, it's easier to refine and improve on.
We place a great emphasis on customer service and great user experience and the feedback and sales figures hopefully indicate we're doing something right! Not only that, we're growing a great reputation for our honest copywriting style and no-nonsense product reviews.What we've learnt from starting a business
Cutting Edge Knives has been featured on a range of websites as well as seeing our products and professional opinions in national press including Delicious Magazine and The Times.
“The guys at Cutting Edge Knives have been amazing going above and beyond with their excellent advice about knife choice and how best to sharpen them.”
“The Kumo knife is stunningly beautiful - I would happily just hang that on my wall and look at it all day”
“The only place in the country where I could find the knife I was after, beautiful site, deadly knife and an even better service”
“Congrats on this. It's unbelievable. Slickest product showcase I've seen in a long time. Maybe ever”
“Well done! I particularly love that the copy isn't stale, but rather lively!”
“Just seen you've launched Cutting Edge Knives - Bloody lovely!”
We've built a sturdy ecommerce site on top of Umbraco and Tea Commerce and in addition have built several stock management and reporting tools to integrate not just with Umbraco but to allow drop shipping of products and much more.
Now stop hanging around and go buy something from Cutting Edge Knives!